Brand Activation Case Study: Custom Collagen Latte Experience for Fordivine x Shaklee
A Custom Coffee Experience for Fordivine x Shaklee Brand Activation
Brand activations are most effective when they create an experience people want to share.
That’s exactly what happened when Fordivine partnered with Shaklee to host a brand activation centered around their Collagen-9 product.
Después Coffee was brought in to design a fully customized coffee cart experience that aligned with their brand vision, aesthetic, and product focus.
The result was a high-touch, influencer-friendly activation that blended specialty coffee with wellness.
The Concept: A Custom Collagen Latte
At the center of the activation was a fully customized menu item:
The Collagen Latte
We collaborated directly with Shaklee to incorporate their Collagen-9 powder into a handcrafted espresso beverage, creating a unique product experience that attendees could taste and enjoy in real time.
This was more than just coffee. It was product integration done right.
Instead of sampling collagen in a traditional format, guests experienced it in a way that felt elevated, social, and memorable.
A Fully Customized Coffee Cart Experience
Every detail of this activation was tailored to match the client’s brand identity.
Custom Menu Experience
We designed the beverage menu around wellness-focused preferences, including a variety of alternative milks such as oat, almond, and coconut milk.
Providing clean, health-conscious options was a key priority for the client, and we ensured the menu aligned with their audience.
Custom Branded Elements
We incorporated:
Custom branded cups
Logo printing using our latte art printer
A cohesive visual presentation aligned with the brand’s aesthetic
These details helped reinforce brand recognition and created highly shareable moments for attendees and influencers.
Flexible Cart & Setup Customization
One of the most unique aspects of this event was the setup.
The client requested that we use a specific table and cart they had already selected to match their event design.
While many coffee catering companies require their own setup, we were happy to adapt and integrate seamlessly into their vision.
This level of flexibility is a key part of what sets Después Coffee apart.
Why Coffee Carts Are Powerful for Brand Activations
For brands like Shaklee, the goal wasn’t just to serve a product. It was to create engagement.
The coffee cart became the center of the activation:
Influencers gathered around the bar
Guests stayed longer and interacted more
Conversations naturally formed around the product
Social content was created in real time
Coffee carts are especially effective for influencer activations because they:
Create a visually appealing, shareable moment
Encourage organic social media content
Keep guests engaged longer
Provide a premium, hands-on brand experience
By integrating collagen into a latte, the product became part of an experience rather than just a sample.
Turning Products Into Experiences
One of the biggest wins of this activation was how Shaklee presented their product.
Instead of handing out samples, they introduced collagen in a completely new format:
Coffee.
This approach:
Made the product more approachable
Increased trial in a natural setting
Created a memorable association with the brand
Encouraged conversation and curiosity
Experiential marketing works best when the product is part of the moment.
Brand Activations in Orange County and Beyond
Después Coffee specializes in custom coffee catering for brand activations, influencer events, and corporate experiences across Southern California.
We work closely with brands to customize:
Ingredients and dietary preferences
Branded cups and visuals
Latte art and logo printing
Cart design and setup
Whether you’re launching a new product, hosting an influencer event, or planning a brand activation in Orange County, we help bring your vision to life.
Let’s Build Your Next Brand Activation
If you’re looking for:
Brand activation coffee catering
Influencer event coffee cart
Custom beverage experiences
Experiential marketing ideas
Después Coffee creates fully customized coffee experiences designed to engage your audience and elevate your brand.
Contact us to request a quote and start planning your next activation.
